Founder & Operator — Kimberfire (Acquired)
Making AI workfor small business.
I help owners find where AI genuinely fits — and build the systems that take draining, repetitive work off their plate.
Founder of Kimberfire (acquired) — the custom-jewelry company I spent 13 years building by replacing the showroom with a proprietary virtual consultation process.
I'm focused on where AI genuinely helps small-business owners. Not as a demo — as systems that take real work off their plate, so they can spend less time on the work that drains them.
A few beliefs that shape the work.
Start with the problem, not the tool
The useful question isn't “where can we use AI?” — it's “what work is draining your team?” That's where the good conversations start.
Systems over demos
A slick demo is easy. Something that quietly does real work every day is the hard part — and the only part that actually matters.
It should give you time back
AI should take work off your plate, not add one more thing to manage. If it isn't making the day lighter, it isn't working.
If you're an owner trying to figure out where AI fits — or whether it fits at all — that's the conversation I'd genuinely enjoy having.
Start a conversation
Jonathan Goldberg — Toronto, Canada
Thirteen years building one company — concept to acquisition.
I spent thirteen years building Kimberfire, a technology-driven custom jewelry retailer, from the ground up to acquisition. The durable advantage wasn't just the product — it was the system behind it: a virtual consultation process that let a small team serve clients across Canada with the polish of a much larger operation. I continue to advise Kimberfire post-acquisition, and I'm applying the same systems lens to how AI fits into small businesses today.
Before Kimberfire, I worked across the Middle East, Belgium, and Canada in the luxury goods sector — manufacturing, business development, and diamond wholesale — and spent several years as an investment banker at one of the large Canadian banks, covering natural resources and diversified issuers.
If you're an owner wondering where AI actually fits in your business, that's the conversation I'm most interested in.
Finance, luxury goods, entrepreneurship.
- 2026 — Present
Builder & Advisor
AI × Small Business
Building and advising on where AI genuinely helps small business owners — practical systems that take real work off their plate. Always up for a conversation with founders and operators navigating what AI means for their business.
Applied AI
- 2026 — Present
Advisor
Kimberfire
Advising on technology, strategy, and operations post-acquisition.
Leadership
- 2013 — 2025
Founder, President & CEO
Kimberfire
Built the business from concept to acquisition. Managed software development, brand identity, digital presence, supplier relationships, and CAD/CAM production pipeline. Developed a proprietary virtual consultation process that blended e-commerce efficiency with personalized service.
Entrepreneurship
- 2021 — 2023
Mentor
BHive & Toronto Business Development Centre
Mentor in the Start-Up Visa Program and Start-Up Incubator.
Mentorship
- 2009 — 2012
Associate, Investment Banking
National Bank Financial
Focused on financings and M&A for issuers in the mining, agriculture, and diversified sectors. Played an active role in deal origination, execution, and financial modeling.
Finance
- 2006 — 2008
Business Development Manager
Northam Diamond Inc.
Manufacturing and business development roles in Canada, the Middle East, and Europe.
International Business
Featured & quoted.
20+ publications across business, lifestyle, and Canadian press.